--- title: Lean Luxury - TURNER Weekly Download - Digital News description: The definition of luxury is ever changing. And that goes for luxury hotels, too. Say hello to the concept of “lean luxury.” image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/weekly-download-feb15-2019-1-1.png --- 1 min read # Lean Luxury [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : February 15, 2019 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![Lean Luxury](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weekly-download-feb15-2019-1-1.png) *Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.* ## Lean Luxury Hotels The definition of luxury is ever changing. And that goes for luxury hotels, too. Say hello to the concept of “lean luxury.” It’s still elegant and elevated – but it’s toned down a bit. [Quartz’s Rosie Spinks writes](https://qz.com/quartzy/1542783/what-to-expect-at-an-ace-hoxton-or-other-lean-luxury-hotel/): “By cutting back on both the size of the rooms (farewell giant desk fit for a 1980s office) and some of the more costly amenities of a traditional luxury hotel, hospitality companies can offer better locations, a design-led sensibility with higher quality materials, and an altogether elevated experience—for a pretty damn reasonable price.” Added bonus: these types of lean luxury hotel rooms make for perfect Instagram posts. ## Pop-Up Festival Season Can a luxury hotel be portable? A new project called Flying Nest thinks so. [Fast Company has the details](https://www.fastcompany.com/90304571/forget-glamping-these-pop-up-hotel-rooms-are-the-new-rough-luxury): “Designed for live events, like remote music festivals and conferences, the Flying Nest consists of modular rooms that can be set up in a matter of hours to comfortably house attendees almost anywhere. An event like Coachella, for instance, would pay Accor to set up the rooms, and you’d rent a spot directly from Coachella.” Sounds like festival season just got a lot more comfortable. ## CBD In The Spa Cannabidiol – AKA CBD – is having a moment in 2019. People who might not have ever had anything to do with a cannabis-derived previously are discovering its (non-psychoactive) benefits. And now, [luxury hotel spas are getting into the CBD game](https://www.brides.com/gallery/cbd-spa-treatments). Brides reports: “for the first time ever, top-tier hotels such as the Park Hyatt Beaver Creek and the St. Regis San Francisco are introducing restorative treatments that incorporate this holistic healing ingredient.” Watch out – CBD is going mainstream … ## Personalized Is there a “luxury algorithm” a la the complex systems that Netflix and Amazon use? As upscale travelers demand more and more personalization, luxury hotels want to find out. But it might not be a super high-tech approach, [Business Insider’s Lina Batarags writes](https://www.businessinsider.com/luxury-hotels-borrow-amazon-netflix-tactic-personalization-exclusivity-2019-1). “Much of it comes down to staff — similarly to Netflix, Amazon, and Postmates' algorithms — remembering guests' preferences, be that a favorite drink order that a bartender can offer a guest upon arrival or a bellhop offering to book guests' favorite spa treatment while they're checking in.” ## Weekly Moment of Zen [Town in Iceland paints 3D Zebra crosswalk to slow down speeding cars](https://www.boredpanda.com/3d-pedestrian-crossing-island) - [Tweet](https://twitter.com/share) [![2019 Luxury Hotel Trends To Watch](https://www.turnerpr.com/hubfs/Imported_Blog_Media/spring-break-travel-turner-guide-2.png) ](https://www.turnerpr.com/spin-kitchen/2019-luxury-hotel-trends) #### [2019 Luxury Hotel Trends To Watch](https://www.turnerpr.com/spin-kitchen/2019-luxury-hotel-trends) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : February 26, 2019 Experts predict that the global luxury hotel market will reach $232 billion by the end of 2025. It’s an increasingly crowded marketplace, and that... [hotels](https://www.turnerpr.com/spin-kitchen/tag/hotels) [Read More](https://www.turnerpr.com/spin-kitchen/2019-luxury-hotel-trends) [![Luxury Travel 2019](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2019-02-07-at-10_55_14-AM-2-1.png) ](https://www.turnerpr.com/spin-kitchen/luxury-travel-2019) #### [Luxury Travel 2019](https://www.turnerpr.com/spin-kitchen/luxury-travel-2019) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : February 08, 2019 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/luxury-travel-2019) [![Redefining Luxury](https://www.turnerpr.com/hubfs/Imported_Blog_Media/turner-digital-2-1.png) ](https://www.turnerpr.com/spin-kitchen/redefining-luxury) #### [Redefining Luxury](https://www.turnerpr.com/spin-kitchen/redefining-luxury) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : October 19, 2018 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/redefining-luxury) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Wilcox", "url" : "https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox" }, "dateModified" : "2025-02-24T14:10:53.972Z", "datePublished" : "2019-02-15T05:00:00.000Z", "headline" : "Lean Luxury - TURNER Weekly Download - Digital News", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/weekly-download-feb15-2019-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/lean-luxury", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```