--- title: "Projecting Change: Spectacular Sights, Sobering News" description: Manhattan enjoyed a magical night as the Empire State Building was illuminated with striking images. But it was about more than visuals. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-08-17-at-3_51_18-PM-301901_623x200-2-3.png --- 1 min read # Projecting Change: Spectacular Sights, Sobering News [ Admin ](https://www.turnerpr.com/spin-kitchen/author/admin) : August 20, 2015 [SimplyGive](https://www.turnerpr.com/spin-kitchen/tag/simplygive) ![Projecting Change: Spectacular Sights, Sobering News](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-08-17-at-3_51_18-PM-301901_623x200-2-3.png) Earlier this month, Manhattan was treated to a truly magical night, as [**the Empire State Building was illuminated**](http://www.racingextinction.com/#esb-projection) with striking, close-up images of snow leopards, golden lion tamarins and manta rays, among many other animals. The digital projection, the brainchild of world renowned visual artist Travis Threlkel and filmmaker/photographer Louie Psihoyos, presented a virtual “Noah’s Ark” wildlife, covering 33 floors of the iconic NYC building. It was spectacular – and sobering. Every one of the gorgeous animals shown on the Empire State Building is an unlucky member of the endangered species list. [**Threlkel told the New York Times**](http://www.nytimes.com/2015/07/31/movies/illuminating-the-plight-of-endangered-species-at-the-empire-state-building.html?_r=0) that he sees the project as “a weapon of mass instruction,” and hopefully a tipping point in how we treat the wild kingdom. It seems like we could all use a lesson: [**a recent study released by the World Wildlife Fund**](http://wwf.panda.org/about_our_earth/all_publications/living_planet_report/living_planet_index2/) (WWF) reported that “the number of mammals, birds, reptiles, amphibians and fish across the globe is, on average, about half the size it was 40 years ago.” We are at risk of losing 30% - 50% of all species by 2050. This WWF infographic brings the point home: ![](https://www.turnerpr.com/hs-fs/hubfs/Imported_Blog_Media/test_lpi_484132-2-3.png?width=472&height=210&name=test_lpi_484132-2-3.png)  Turner, we’re always on the lookout for clients who have the best interests of the natural world in mind, whether it’s the preservation of [**the stunning vistas of Utah’s Mighty 5 National Parks**](http://www.visitutah.com/places-to-go/most-visited-parks/the-mighty-5) or [**Fjallraven’s pioneering work in the traceable down realm**](https://turnerpr.com/blog/cheat-sheet-wild-world-traceable/). Acting in an eco-friendly fashion *can* be business friendly. And on a personal level, [**the Turner team spends a vast majority of our out-of-office time exploring the great outdoors**](https://turnerpr.com/blog/staff-list-favorite-national-parks/). Of course, there’s always more we can do. The Empire State Building projection is part of a larger initiative and film project called [***Racing Extinction***](http://www.racingextinction.com/). Head to the website to pledge your support for national and international efforts to protect endangered species, find ways to volunteer, and to learn much more about how you can help. - [Tweet](https://twitter.com/share) [![Bombas Donates Its Millionth Pair](https://www.turnerpr.com/hubfs/Imported_Blog_Media/bombas-million-header-2-3.png) ](https://www.turnerpr.com/spin-kitchen/bombas-donates-its-millionth-pair) #### [Bombas Donates Its Millionth Pair](https://www.turnerpr.com/spin-kitchen/bombas-donates-its-millionth-pair) [Huilian Anderson](https://www.turnerpr.com/spin-kitchen/author/huilian-anderson) : October 03, 2016 TURNER loves working with clients who give back in both big and small ways. As of last month, we can safely slot Bombas in the “big” category. The... [Lifestyle](https://www.turnerpr.com/spin-kitchen/tag/lifestyle) [SimplyGive](https://www.turnerpr.com/spin-kitchen/tag/simplygive) [Read More](https://www.turnerpr.com/spin-kitchen/bombas-donates-its-millionth-pair) [![Discovering Climbing Community & Competition in Denver](https://www.turnerpr.com/hubfs/Imported_Blog_Media/climbing-credit-movement-climbing-fitness-2-3.png) ](https://www.turnerpr.com/spin-kitchen/discovering-climbing-community-competition-in-denver) #### [Discovering Climbing Community & Competition in Denver](https://www.turnerpr.com/spin-kitchen/discovering-climbing-community-competition-in-denver) [Jordan Gover](https://www.turnerpr.com/spin-kitchen/author/jordan-gover) : April 24, 2017 Ask anyone in the TURNER office and they’ll tell you that I’m obsessed with climbing. I’m not good, nor strong, but I have a lot of enthusiasm for... [SimplyGive](https://www.turnerpr.com/spin-kitchen/tag/simplygive) [Read More](https://www.turnerpr.com/spin-kitchen/discovering-climbing-community-competition-in-denver) [![Going the Distance at the New Jersey Marathon & Half Marathon Expo](https://www.turnerpr.com/hubfs/Imported_Blog_Media/nj-marathon-3.png) ](https://www.turnerpr.com/spin-kitchen/going-the-distance-at-the-new-jersey-marathon-half-marathon-expo) #### [Going the Distance at the New Jersey Marathon & Half Marathon Expo](https://www.turnerpr.com/spin-kitchen/going-the-distance-at-the-new-jersey-marathon-half-marathon-expo) [Amanda Lynch](https://www.turnerpr.com/spin-kitchen/author/amanda-lynch) : May 01, 2017 On Friday, April 28 th, I had the chance to give something back by volunteering at the 21 st annual Novo Nordisk New Jersey Marathon & Half Marathon... [SimplyGive](https://www.turnerpr.com/spin-kitchen/tag/simplygive) [Read More](https://www.turnerpr.com/spin-kitchen/going-the-distance-at-the-new-jersey-marathon-half-marathon-expo) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://www.turnerpr.com/spin-kitchen/author/admin" }, "dateModified" : "2025-02-24T13:56:43.598Z", "datePublished" : "2015-08-20T04:00:00.000Z", "headline" : "Projecting Change: Spectacular Sights, Sobering News", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-08-17-at-3_51_18-PM-301901_623x200-2-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/projecting-change-spectacular-sights-sobering-news", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```