Why Google’s New Short-Form Video Indexing Should Be on Every Destination Marketer’s Radar
If you’re working with content creators or investing in short-form video to promote your destination, here’s something you need to know: Google is...
digital communications
What is Generative Engine Optimization and Why it Matters for Your Digital Marketing Strategy
Traditional SEO is evolving. With the rise of AI tools like ChatGPT, Google SGE (Search Generative Experience), Perplexity, and You.com, users are...
The UGC & EGC Boom: What Brands Need to Know
User-Generated Content (UGC) and Employee-Generated Content (EGC) are two powerful forces that are reshaping how brands connect with their audiences...
How Brands Can Navigate the Politicized Social Media Landscape
In 2025, brands are no longer just marketing to consumers. They're navigating a complex, often politically charged environment where their presence...
New Kids On The Social Media Block: Platforms To Watch In 2025
The TikTok ban isn’t happening — for now. But the threat of the wildly popular app disappearing, combined with a fraught political atmosphere on...
What To Expect In Digital Marketing & Social Media In 2025
As 2025 begins, the world of digital marketing and social media is set for a transformation driven by new technologies, shifting consumer preferences...
TURNER POV: Does Your Brand Need To Be On Bluesky?
We can hear you groaning already: “Do I need another social media platform to worry about?” We get it. But Bluesky is worth paying attention to. Here...
Debunking 5 Common Misconceptions Brands Have About Influencer Partnerships
As the digital marketing landscape continues to evolve, influencers have emerged as powerful allies for brands who want to connect with their target...
How Brands Can Thrive in Social Media’s Entertainment Age
“Entertainment fuels the social ROI engine” — that headline jumped out at us while perusing Hootsuite’s always illuminating annual social media...
Pinned To The Top: What’s Trending On Pinterest in 2024
The wildly popular image sharing/social media platform Pinterest has once again unveiled its predictions for the top trends that will shape 2024,...