Debunking 5 Common Misconceptions Brands Have About Influencer Partnerships
As the digital marketing landscape continues to evolve, influencers have emerged as powerful allies for brands who want to connect with their target...
digital communications
How Brands Can Thrive in Social Media’s Entertainment Age
“Entertainment fuels the social ROI engine” — that headline jumped out at us while perusing Hootsuite’s always illuminating annual social media...
Pinned To The Top: What’s Trending On Pinterest in 2024
The wildly popular image sharing/social media platform Pinterest has once again unveiled its predictions for the top trends that will shape 2024,...
Social Media Status Report: How The Major Platforms Stack Up In 2024
In 2024, the social media landscape is diverse, dynamic and filled with opportunities. Adapting to each platform's unique strengths, embracing...
Digital Marketing Showdown: User-Generated Content vs. Influencer Content
Let's dive into the world of digital marketing where two heavyweights, user-generated content (UGC) and influencer content, go head-to-head. These...
How Affiliate Marketing Works — And Why Brands Should Be Using It
Affiliate marketing is a powerful and cost-effective tool for brands to expand their reach, increase sales, and enhance their online presence. Here's...
UGC FYI: Why User-Generated Content Is A Brand’s Best Friend
We’re living in an age of endless content. Brands are expected to provide an enormous amount of fresh material for their social media channels,...
Upcoming: Meta Verified for Business
Earlier this year, Meta rolled out Meta Verified for creators – a subscription bundle to help creators establish their verified presence on Instagram...
What You Need To Know About Web Content Accessibility Guidelines (WCAG)
It's possible you've seen the acronym "WCAG" floating around recently. It stands for Web Content Accessibility Guidelines — and it's something that...
How (And Why) Brands Should Be Partnering With Influencers In 2023
Influencer marketing has become a staple of the modern marketing landscape, with brands of all sizes utilizing influencers to reach their target...