Spin Kitchen

Join us in our kitchen for a blog full of industry insights, travel trends, digital news, packing tips and fun.

social media

Why Google’s New Short-Form Video Indexing Should Be on Every Destination Marketer’s Radar

If you’re working with content creators or investing in short-form video to promote your destination, here’s something you need to know: Google is...

Read More

What is Generative Engine Optimization and Why it Matters for Your Digital Marketing Strategy

Traditional SEO is evolving. With the rise of AI tools like ChatGPT, Google SGE (Search Generative Experience), Perplexity, and You.com, users are...

Read More

The UGC & EGC Boom: What Brands Need to Know

User-Generated Content (UGC) and Employee-Generated Content (EGC) are two powerful forces that are reshaping how brands connect with their audiences...

Read More

How Brands Can Navigate the Politicized Social Media Landscape

In 2025, brands are no longer just marketing to consumers. They're navigating a complex, often politically charged environment where their presence...

Read More

New Kids On The Social Media Block: Platforms To Watch In 2025

The TikTok ban isn’t happening — for now. But the threat of the wildly popular app disappearing, combined with a fraught political atmosphere on...

Read More

What To Expect In Digital Marketing & Social Media In 2025

As 2025 begins, the world of digital marketing and social media is set for a transformation driven by new technologies, shifting consumer preferences...

Read More

TURNER POV: Does Your Brand Need To Be On Bluesky?

We can hear you groaning already: “Do I need another social media platform to worry about?” We get it. But Bluesky is worth paying attention to. Here...

Read More

MEET THE PRESS: Fodor’s Travel Shares What Gets Noticed In Their Inboxes (And What Doesn’t)

TURNER’s Autumn Enoch recently hosted a roundtable discussion with the editors at one of our favorite outlets — Fodor’s Travel, which has been...

Read More

It’s Not All Doom & Gloom: Reasons To Be Optimistic About The Current Media Landscape

For anyone who’s been paying attention, it’s easy to feel like the sky is falling for the media industry. In a New Yorker feature titled “Is The...

Read More

TURNER Q&A: Victoria Leandra

An award-winning journalist, Victoria Leandra works at the intersection of social justice, travel, food and culture. She’s been noted by some big...

Read More