What is Generative Engine Optimization and Why it Matters for Your Digital Marketing Strategy
Traditional SEO is evolving. With the rise of AI tools like ChatGPT, Google SGE (Search Generative Experience), Perplexity, and You.com, users are...
social media
The UGC & EGC Boom: What Brands Need to Know
User-Generated Content (UGC) and Employee-Generated Content (EGC) are two powerful forces that are reshaping how brands connect with their audiences...
How Brands Can Navigate the Politicized Social Media Landscape
In 2025, brands are no longer just marketing to consumers. They're navigating a complex, often politically charged environment where their presence...
New Kids On The Social Media Block: Platforms To Watch In 2025
The TikTok ban isn’t happening — for now. But the threat of the wildly popular app disappearing, combined with a fraught political atmosphere on...
What To Expect In Digital Marketing & Social Media In 2025
As 2025 begins, the world of digital marketing and social media is set for a transformation driven by new technologies, shifting consumer preferences...
TURNER POV: Does Your Brand Need To Be On Bluesky?
We can hear you groaning already: “Do I need another social media platform to worry about?” We get it. But Bluesky is worth paying attention to. Here...
MEET THE PRESS: Fodor’s Travel Shares What Gets Noticed In Their Inboxes (And What Doesn’t)
TURNER’s Autumn Enoch recently hosted a roundtable discussion with the editors at one of our favorite outlets — Fodor’s Travel, which has been...
It’s Not All Doom & Gloom: Reasons To Be Optimistic About The Current Media Landscape
For anyone who’s been paying attention, it’s easy to feel like the sky is falling for the media industry. In a New Yorker feature titled “Is The...
TURNER Q&A: Victoria Leandra
An award-winning journalist, Victoria Leandra works at the intersection of social justice, travel, food and culture. She’s been noted by some big...
How Brands Can Thrive in Social Media’s Entertainment Age
“Entertainment fuels the social ROI engine” — that headline jumped out at us while perusing Hootsuite’s always illuminating annual social media...