2 min read

One Size Does Not Fit All

Picture of Tyler Wilcox Tyler Wilcox : May 11, 2018

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.

One Size Does Not Fit All On Social

Fashion brands are fully onboard when it comes to social media – even luxury label Céline has finally given in. But how can a brand stand out from the online crowd? Business of Fashion has some tried-and-true tips. One key takeaway: one size does not fit all. In other words, tailoring your content for specific platforms is essential. This is what Gucci is doing, BoF says: “The brand’s #GucciGram project asked illustrators to create images that repurposed Gucci motifs on Instagram, while its #24HourAce project invited a series of artists to take over its Snapchat channel for 24 hours, shooting videos inspired by the popular Ace sneaker.”

Curating The Crowd

The hottest new online fashion platform is the brainchild of entrepreneur Ada Yi Zhao. According to Forbes, Curated Crowd is the world's first integrated crowdfunding and e-commerce platform for emerging designers. It’s the definition of win-win: designers earn more, while consumers pay less. “Curated Crowd has a role to fulfill in creating the whole ecosystem,” Zhao says. “A designer no longer has to be from a rich family or know the right people to launch a brand.”

Cognitive Thinking

Where will tomorrow’s fashion trends come from? Some are looking towards artificial intelligence. But don’t worry – there’s still good old fashioned human creativity involved. A new tool from IBM called Cognitive Fashion uses AI to give designers the ability to build off of past styles to and incorporate fresh inspiration like never before. “Fashion designers arduously put in efforts and time in coming up with new designs which could potentially be trend-setters,” says Priyanka Agrawal, a research scientist at IBM Research India who has worked on Cognitive Prints. “Additionally, they have inspirations like architecture or technology, which they aspire to translate into their work. However, it becomes difficult to do something novel and interesting every single time. We wanted to make it easier for them by augmenting the design lifecycle.”

The End of Fashion?

The New York Times isn’t sure there will be any fashion trends in the future – because people are getting rid of their clothes. “The age of the colonic cleanse is giving way to the age of the closet cleanse,” writes Vanessa Friedman. “You can focus on the bizarre numbers involved and beat your breast about the evolution of a culture in which one is driven to ask, Who needs so many clothes?” What do you think – are you ready to purge your wardrobe and sell off your clothes?

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