--- title: "Summer Travel: What’s Trending In 2025" description: As we take a look at recent surveys and data from Google and Airbnb, it’s clear that people are craving authentic experiences in the months ahead. image: https://www.turnerpr.com/hubfs/summertravel2025.png --- 2 min read # Summer Travel: What’s Trending In 2025 [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : May 30, 2025 [travel trends](https://www.turnerpr.com/spin-kitchen/tag/travel-trends) [Destination Marketing](https://www.turnerpr.com/spin-kitchen/tag/destination-marketing) [Destinations](https://www.turnerpr.com/spin-kitchen/tag/destinations) ![Summer Travel: What’s Trending In 2025](https://www.turnerpr.com/hubfs/summertravel2025.png) This summer, travel is about more than just going somewhere. As we take a look at recent surveys and data from Google and Airbnb, it’s clear that people are craving authentic experiences in the months ahead, — a meal cooked by a local, a cabin surrounded by pine trees, or dancing in a stadium with thousands of fellow fans. From checked bags to road trips to island escapes, travelers are choosing to make their time off matter. ## Coastal Curiosity & Island Escapes *Source: *[*Google Summer 2025 Travel Trends*](https://www.google.com) According to Google Flights, travelers are chasing sea breezes and salt air this summer. Top-trending destinations include tropical islands like Puerto Rico, Curaçao and St. Lucia, along with U.S. coastal gems like Maui, Nantucket and Rio de Janeiro. - **TURNER Takeaway:** The beach isn’t just a backdrop—it’s the main event. Fashion, flight searches and vacation planning are all aligned around the island aesthetic. ## Food-Focused Travel with a Local Twist *Source: *[*Airbnb Summer 2025 Travel Trends*](https://news.airbnb.com/summer-travel-trends/) Nearly 1 in 5 Airbnb users choose their accommodation based on access to authentic local experiences, with 47% of travelers ranking local cuisine as their top food and beverage priority (Panterra Consumer Survey). - **TURNER Takeaway:** Culinary curiosity is driving travel decisions—often away from major cities and toward hidden-gem destinations with strong local flavor. ## Outdoor Adventures & Nature-Based Lodging *Source: *[*Google Travel Trends*](https://www.google.com) In the U.S., cities with access to nature, like Billings, MT; Juneau, AK; and Bangor, ME, are trending. Cabin stays are leading for couples, while “dude ranch” vacations are the top family trend for 2025. - **TURNER Takeaway:** Nature travel is evolving from a pandemic-era necessity into a long-term preference for peaceful, experiential travel. ## Fandom Travel: Events as Destinations *Source: *[*Airbnb Summer 2025 Travel Trends*](https://news.airbnb.com/summer-travel-trends/) A growing number of travelers are embarking on what’s being dubbed “fandom travel.” Roughly 1 in 4 people say they’ll travel more in 2025 for concerts, festivals or sporting events. Gen Z women in particular are leading this charge, with 33% saying they are more likely to travel for concerts compared to 24% of Gen Z men. - **TURNER Takeaway:** People are traveling for *moments*, not just places. Events now rival family reunions as top travel motivators. ## The Return of the Checked Bag *Source: *[*Google Search Trends*](https://www.google.com) Google data shows “checked bags” have now surpassed “carry-on bags” in search volume, marking a notable shift in travel behavior. - **TURNER Takeaway:** Travelers are preparing for longer or more diverse trips and packing more gear than in recent years. ## Spontaneous Staycations & Road Trips *Source:* [*Airbnb Summer 2025 Travel Trends*](https://news.airbnb.com/summer-travel-trends/) U.S. guests are increasingly choosing trips within 300 miles of home, with 43% planning to drive instead of fly. Nearly 30% of parents say they’re opting for staycations over longer-distance travel. [Southern Living also reports that road trips are trending strongly](https://www.southernliving.com/road-trips-summer-travel-trend-2025-11705408), especially in the South, where travelers can hit several spots in a day’s drive. - **TURNER Takeaway:** Road trips and nearby getaways offer control, flexibility, and savings—all key motivators in today’s travel climate. - [Tweet](https://twitter.com/share) [![The Road Ahead: What’s Next for Travel & Tourism in 2026](https://www.turnerpr.com/hubfs/Screen%20Shot%202026-01-02%20at%209.36.23%20AM.png) ](https://www.turnerpr.com/spin-kitchen/the-road-ahead-whats-next-for-travel-tourism-in-2026) #### [The Road Ahead: What’s Next for Travel & Tourism in 2026](https://www.turnerpr.com/spin-kitchen/the-road-ahead-whats-next-for-travel-tourism-in-2026) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : January 02, 2026 After several years of steady recovery, the U.S. travel market seems to be entering a new phase. While 2025 marked a year of stability in trip... [Tourism & Economic Development](https://www.turnerpr.com/spin-kitchen/tag/tourism-economic-development) [travel](https://www.turnerpr.com/spin-kitchen/tag/travel) [travel trends](https://www.turnerpr.com/spin-kitchen/tag/travel-trends) [Destination Marketing](https://www.turnerpr.com/spin-kitchen/tag/destination-marketing) [Destinations](https://www.turnerpr.com/spin-kitchen/tag/destinations) [Read More](https://www.turnerpr.com/spin-kitchen/the-road-ahead-whats-next-for-travel-tourism-in-2026) [![Growth of the Silent Tourism Trend: 5 Tips for Destination Marketers](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen%20Shot%202024-04-11%20at%2011_45_57%20AM-3.png) ](https://www.turnerpr.com/spin-kitchen/silent-tourism-trend-tips-for-destination-marketers) #### [Growth of the Silent Tourism Trend: 5 Tips for Destination Marketers](https://www.turnerpr.com/spin-kitchen/silent-tourism-trend-tips-for-destination-marketers) [Malcolm Griffiths](https://www.turnerpr.com/spin-kitchen/author/malcolm-griffiths) : April 11, 2024 Tipped to be a major travel trend for 2024, Silent Tourism and travelers’ quest for “quietude” has surged in the media in early April 2024, thanks in... [travel trends](https://www.turnerpr.com/spin-kitchen/tag/travel-trends) [Destination Marketing](https://www.turnerpr.com/spin-kitchen/tag/destination-marketing) [Destinations](https://www.turnerpr.com/spin-kitchen/tag/destinations) [Outdoors](https://www.turnerpr.com/spin-kitchen/tag/outdoors) [Read More](https://www.turnerpr.com/spin-kitchen/silent-tourism-trend-tips-for-destination-marketers) [![Accessible Travel Has Come A Long Way — And Still Has A Long Way To Go](https://www.turnerpr.com/hubfs/Imported_Blog_Media/0936ef5a-fad1-4ada-84d9-acb89d21b110-185doorcoimg_0813-3.jpg) ](https://www.turnerpr.com/spin-kitchen/accessible-travel-cory-lee) #### [Accessible Travel Has Come A Long Way — And Still Has A Long Way To Go](https://www.turnerpr.com/spin-kitchen/accessible-travel-cory-lee) [Naureen Kazi](https://www.turnerpr.com/spin-kitchen/author/naureen-kazi) : October 16, 2024 Only a decade ago, accessibility in travel was more of an afterthought than a primary concern. Things have changed quite a bit since then. Today, the... [influencers](https://www.turnerpr.com/spin-kitchen/tag/influencers) [travel tips](https://www.turnerpr.com/spin-kitchen/tag/travel-tips) [travel trends](https://www.turnerpr.com/spin-kitchen/tag/travel-trends) [Destination Marketing](https://www.turnerpr.com/spin-kitchen/tag/destination-marketing) [diversity](https://www.turnerpr.com/spin-kitchen/tag/diversity) [accessible travel](https://www.turnerpr.com/spin-kitchen/tag/accessible-travel) [Destinations](https://www.turnerpr.com/spin-kitchen/tag/destinations) [Read More](https://www.turnerpr.com/spin-kitchen/accessible-travel-cory-lee) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Wilcox", "url" : "https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox" }, "dateModified" : "2025-05-30T15:56:15.240Z", "datePublished" : "2025-05-30T15:56:15.000Z", "headline" : "Summer Travel: What’s Trending In 2025", "image" : [ "https://www.turnerpr.com/hubfs/summertravel2025.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/summer-travel-whats-trending-in-2025", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```