1 min read

The Instagram Revolution

The Instagram Revolution

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox every Friday.

InstaJeeves

It’s safe to say that Instagram has changed the way we travel – the ability for amateur shutterbugs to take spectacular photos while on vacation is now taken for granted. But there’s always room for improvement. Enter the Instagram butler. According to The Independent, a resort in the Maldives has begin offering its guests the services of a staff member who can show you the “the resort’s most photogenic spots, guiding them around ‘Instagram Trails’ on itineraries that feature the top places to snap Insta-worthy images.” But can these butlers make your hair look just right in a selfie? (They probably can.)

Fashion Revolution

Instagram has definitely changed travel. It’s also revolutionized the fashion industry. In a fascinating Vogue article, Edwin Jiang investigates some of the key shake-ups, including an increased level of transparency about issues in the community, a greater degree of diversity and inclusiveness, and fashion shows that offer access to consumers. “What people come to expect on Instagram is not the perfect glossy life,” says Eva Chen, director of fashion partnerships at Instagram. “Because of Instagram Stories, they want to see their favorite people and the different aspects of their lives.”

#Pumpkinbutt

Of course, Instagram isn’t just a force for change. It’s also good for totally random trends. Case in point – the oh-so-October explosion of pumpkin butts. Buzzfeed brings us this crucial news: “That's right, moms (and dads!) are painting their little tyke's tushies and sharing on social media with the hashtag #pumpkinbutt to get into the fall spirit.” Cute? Weird? A little bit of both? You be the judge. Another Insta-trend we’re keeping our eye on: chinning.

Story Polls

Instagram Stories have become an increasingly popular feature on the platform. Now, they’re getting a little more interactive, thanks to a new polling option that allows you to ask questions and get input from friends and followers. The Verge also reports that Instagram is also adding a cool new “eyedropper” tool, that allows you to use colors from your photos on text and brushes. It’s all part of the Instagram world.

Weekly Moment of Zen

UPS drivers have a Facebook group about dogs they meet on their routes, and it will make your day

What Can We Do Better? Content Creators Sound Off On Their PR Pet Peeves

What Can We Do Better? Content Creators Sound Off On Their PR Pet Peeves

For the past few years, we’ve been chatting with some of our favorite writers, podcasters, influencers and content creators for our TURNER Q&A series...

Read More
Growth of the Silent Tourism Trend: 5 Tips for Destination Marketers

Growth of the Silent Tourism Trend: 5 Tips for Destination Marketers

Tipped to be a major travel trend for 2024, Silent Tourism and travelers’ quest for “quietude” has surged in the media in early April 2024, thanks in...

Read More
TURNER Q&A: Lebawit Lily Girma

TURNER Q&A: Lebawit Lily Girma

As the founder of Tourism Lens and a full-time travel news reporter at Bloomberg Pursuits, Lebawit Lily Girma’s passion for storytelling is only...

Read More