What Can We Do Better? Content Creators Sound Off On Their PR Pet Peeves
For the past few years, we’ve been chatting with some of our favorite writers, podcasters, influencers and content creators for our TURNER Q&A series...
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Tyler Wilcox : September 14, 2023
It's possible you've seen the acronym "WCAG" floating around recently. It stands for Web Content Accessibility Guidelines — and it's something that any brand with a website (that's every brand, in other words) needs to get up to speed on. Here's a quick rundown, put together with help from our friends at Fahlgren-Mortine.
WCAG is developed by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C) and aims to ensure that web content is perceivable, operable, understandable, and robust for all users, including those with disabilities. For nuts-and-bolts info, go to the Web Content Initiative site.
WCAG is based on four guiding principles known as POUR:
WCAG guidelines are organized into three levels of conformance: A, AA, and AAA.
Some of the key guidelines covered in WCAG include:
Implementing WCAG not only improves accessibility for users with disabilities but also enhances usability and user experience for all users. It also promotes inclusion, compliance with accessibility laws, and broader audience reach.
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